If you’re searching for innovative gifts with customized branding that showcases your business or organization in its best light, then consider screen printing for your corporate items.
With this multi-use printing technique, you can apply your brand image to anything from cooler cups to premium company clothing. Its durability, versatility, and ability to reproduce intricate details make screen printing ideal for customizing corporate merchandise with visually striking images and text. That’s how you leave a lasting impression.
This month, our customer service team at Regalo has been exploring the screen printing trends sweeping the industry. We’ve also been thinking about how you can embrace them to stand out from your competitors.
Get ready to unlock your brand’s potential and make a memorable impact on your staff and customers alike.
What Is Screen Printing?
Screen printing involves pressing ink through a stencil onto a surface to create vibrant, long-lasting designs. As part of our screen printing service at Regalo, we use it to apply logos, graphics, and custom designs onto products such as apparel, promotional items, corporate gifts, and marketing materials.
Screen Printing Trends That Elevate Corporate Branding
Whether you want to make a statement, convey a sense of sophistication, tap into company nostalgia, or create a personalized connection with your employees and clients, the following trends are all powerful tools to add to your branding kit.
- the head-turning effect of all-over and oversized prints;
- the next-level elegance of specialty inks and finishes;
- the timeless appeal of vintage and retro designs;
- and the impact of customization and personalization.
All-Over and Oversized Prints
These larger-than-life designs are a surefire way to enhance your brand’s visibility. Use them to prominently display your logo or imagery on the front or back of apparel items like hoodies, jackets, or even company uniforms. Clever use of this trend will boost recognition of your brand, whether you’re at corporate events, trade shows, or team-building activities.
Specialty Inks and Finishes
Want to add a touch of sophistication and luxury to your branded products? Specialty inks and finishes are your secret weapons. Metallic inks, foil prints, or textured finishes add eye-catching intricacy to your corporate merchandise. Just imagine a light-catching company logo shimmering on your executive gifts, promotional items, or custom apparel.
Vintage and Retro Designs
With the nostalgia trend, you can create a timeless sense of belonging among your team. By incorporating vintage-inspired elements, retro color schemes, or classic typography into your branded products, you can evoke an appreciation of your company’s history that resonates with employees and customers. Think of stylish caps, retro-inspired t-shirts, or vintage-themed merchandise that reinforces your brand’s authenticity and heritage.
Customization and Personalization
Your people are your most important resource, so why not offer them unforgettable corporate items that are customized and personal? Apparel, accessories, or company gifts bearing individual names or even custom messages create a sense of exclusivity and foster a deeper connection. Screen printing allows you to tailor your print job products to particular recipients, making them feel valued and appreciated.
Water-Based and Eco-Friendly Inks
This trend is for businesses that want to encourage sustainability and align their brand with eco-conscious practices. By opting for water-based and eco-friendly inks, you can elevate your corporate branding efforts while demonstrating a commitment to the environment. Imagine your logo beautifully printed on high-quality t-shirts, polo shirts, or tote bags using these eco-friendly inks. It’s a powerful statement that showcases your values and resonates with environmentally-conscious employees and clients.
Choose An American Screen Printing Service
We always advise going to a US-based provider first, even if one located abroad offers lower prices. Nothing beats the easy communication you get with a local screen printing service. It’s the best way to be sure you’re getting a high-quality screen print job, fabrics, and other materials.
Confidence in the final product and reliable turnaround times are what you get at Regalo. We’ve been here in Hartselle nailing screen printing industry trends for our North Alabama customers since 2017. Our print jobs will enthuse your employees, impress your clients, delight your kid’s soccer team, and even cultivate a feeling of unity within your church congregation.
In the meantime, we invite you to browse our catalogs for inspiration. We love making our customers’ ideas a reality and offering our advice when it’s desired.